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e-Business-Syllabus


Imam Mohammad bin Saud University

Faculty:   Department of Computer and Information Science
Department : IS Department
                 ( Course  Syllabus )


 
e



Course Title
Credit Hours
Course No.
المستوی
  Year (semester)       
  Lecture Room
E-Commerce
 
4
 
435
نال  (7)
2011
Second Semester
 
2031
 


Coordinator Name
Lecturers:
Room No.
E-mail
Office Hours
Dr. Usman Tariq
\
FR-26
10:50 ~ 11:40 AM

Course Objectives:
Upon successful completion of this course the student will be able to understand the e-business concepts and how it is different from e-commerce. Moreover, the student will be able to understand the e-business models and infrastructure. Students will learn how e-business concepts are applied to different fields, such as: education, banking, tourism and so on. Moreover, this course will inspire students with online business ideas and motivate them to apply what the learned in the real life.

Course Description:
This course describes the basic principles of e-business technologies. Upon the completion of this course, students should have a good working knowledge of e-business concepts, applications and technologies (e.g. e-business marketplace, e-Commerce, B2B e-business, e-learning, e-government and online payments). In addition, and after understanding the main concepts, students should understand how to initiate and launch online business.



Intended Learning Outcomes :

Successful completion of this course should lead to the following learning outcomes:
A- Knowledge and understanding:
A1) Understand e-Commerce and e-Business and their types.
A2) Understand the e-Marketplaces.
A3) Understand the main e-Business Models.
A4) Understand some innovative e-Business systems: e-Leaning, e-Government, e-Tourism...etc.
A5) Understand the requirements for starting an online business.
B- Intellectual Skills:
B1) Motivation to think “virtually”.
B2) Foundation to design an online business.
C- Subject Specific Skills:
C1) Familiarize students with the e-business concepts.
C2) Motivate students to think critically and analytically to new successful business ideas.
D- Transferable Skills:
D1)  Discuss and work in a group in order to design a new online business idea.
D2)  Analyze and present and case study of successful e-Business stories.


Course Contents :


Chapter No.

No. of Hours

Topics
Topic Details
Reference (chapter)
Assessment
1


Introduction to eBusiness and eCommerce
·   Define the e-Commerce and e-Business
·   Define e-Commerce Types of EC transactions.
·   Define e-Business Models.
·   Internet Marketing and e-Tailing.
·   Elements of e-Business Models.
·   Explain the benefits and limitations of e-Commerce.

Ref.1
1, 3, 5





2


E-Marketplaces: Structures, Mechanisms, Economics, and Impacts
·   Define e-Marketplace and Describe their Functions.
·   Explain e-Marketplace types and their features.
·   Describe the various types of auctions and list their characteristics.
·   Discuss the benefits, limitations and impacts of auctions.
·   E-Commerce in the wireless environment
·   Competition in the DE and impact on industry
Ref.1
2


3


e-Business Applications, eProcurement and ePayment Systems
·   Integration and e-Business suits
·   ERP, eSCM, CRM
·   e-Procurement definition, processes, methods and benefits
·   e-Payment
·   Discuss the categories and users of smart cards
·   Describe payment methods in B2B EC.

Ref.1
5, 12


Midterm  EXAM
4


The Impact of e-Business on Different Fields and Industries


·   e-Tourism
·   Employment and Job Market Online
·   Online Real Estate
·   Online Publishing and e-Books
·   Banking and Personal Finance Online
·   On-Demand Delivery Systems and E-Grocers
·   Online Delivery of Digital Products, Entertainment, and Media
Ref.1
8


5


e-Learning and Online Education
·   Define electronic learning.
·   Discuss the benefits and drawbacks of e-Learning.
·   The e-Learning Industry
·   Discuss e-Content development and tools.
·   Describe the major technologies used in e-Learning.
·   Discuss the different approaches for e-Learning delivery.
·   How e-Learning can be evaluated
·   Future Trends
Ref.1
8, Ref.3 3,4,5


6


e-Government
·   Definition of e-Governments
·   Implementation
·   E-Government Services
·   Challenges and Opportunities
·   E-Government Benefits
·   Case Study
Ref.1 8,  …


7


Launching a Successful Online Business and EC Projects
·   Understand the requirements for starting an online business from different perspectives.
·   Describe the funding options available to startup businesses.
·   Understand the processes associated with managing Web site development.
·   Know the techniques of search engine optimization
·   Evaluate Web sites on design criteria.
Ref.1
16







Final Exam
FINAL EXAM


Course quality improvement:

  • From new subjects and best practices in the field.
  • From feedback of the students.

Grade Distribution :


Assessment
Grade
Date
- Assignments ( Home Works / Assignments )
20%


- Quiz
20%


- Midterm Exam
20%


- Final Exam
40%


* Make-up exams will be offered for valid reasons.  It may be different from regular exams in content and format.



Reading List :


Text Book
[1] Electronic Commerce: A Managerial Perspective, Turban, E. et al., Prentice Hall 2008.
Other References
[2] Electronic Business and Electronic Commerce Management, 2nd edition, Dave Chaffey, Prentice Hall, 2006
[3] e-Learning Tools and Technologies, Horton and Horton, Wiley Publishing.